How can online creators maintain stability during lockdown?
During times of a pandemic, the online content creators have to cancel their shows, tours or book launches. The impact which they have on the life of their fans is not negotiable. As time goes on, COVID-19 is impacting how agencies, brands, and platforms do business. That goes for content creators, too, who are seeing brand collaborations and content strategies disrupted as sponsored trips have been postponed and they are confined to their own homes. Any time of the day we might have watched a youtube video, laughed on a meme, or learned something from a cooking tutorial, the overall success of a content creator depends on the audience which can appreciate and connect to their art.
It is also very difficult to maintain the number of followers, finding the approach that speaks, on an emotional level, to the target audience, and what they like to see can be done a sustainable way through ActualFans. We rarely understand the kind of bullying creators face often for their content and ignore the ones who are true fans and appreciate and share their work.
Also since ads and data mining were determined on almost all online platforms, everything since then has built a business model in our mind. This ad-based business model may have been good for shareholders, but for artists, it's a different story. Instead of building tools to help creators, platforms innovate for advertisers. There is a legitimate question on the unfair distribution of the profits and how rarely the online content creators get their fair share of headlong hard work.
Consistency breeds familiarity and with time your followers need to know what to expect from you, and they should want to flock to your website/channel for the unique content and experience you offer. You will be known for a certain style and will have positioned yourself in this niche, which is a tremendous competitive advantage. Along with the logo, design, and messaging, your content will form the brand identity of your business.
More than ever, the web is centered on platforms that thrive off of content submitted by individual creators. Whether they're making short films, absurdist memes, thoughtful podcasts, brilliant photos, quirky games, sharp blog posts, or just another daily vlog, it's their creations that shape our experience on the web and maintain the essence of content when a follower watches it. It takes a deep dig on the mind of the creator to appease the audience and maintain their economic status.
ActualFans help you connect with your genuine and ardent fan creating a positive environment for the creator to work in. It's high time we start giving respect to the creators for their sheer hard work.
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